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Our unique approach emphasizes messaging, messaging, and messaging
Many of our clients come to us looking for a "web developer." However, The Blue Stick is more than a web development firm; we are an online branding and messaging company. Instead of simply pasting content into a generic web template, we work with clients to transform their messages using technology, creative design, and a deep understanding about how people interact with content online.
What differentiates the Blue Stick from a standard "web developer?" Our tried-and-tested project approach:
- Identify project goals. Who is the target audience? What is the client's business plan over the next five years and beyond? Or, for political campaigns, what is the message and how does it differentiate from the opposition?
- Adapt the goals into an cohesive, internet-ready message. How do we organize the ideas for the typical two-minute attention span of an online user? How can we push the message using a website and social media tools to create a longer-term relationship with users?
- Develop the website and establish social media tools. How can we make ensure that the design continues to drive the message and move users' eyes towards our key content?
- Deliver the product and train the client. Training for clients on how to use our technologies to update their site and on how to keep new content on message and well-organized comes standard with all projects.
We use social media platforms and industry-standard, open source tools - and then train clients how to use them.
While The Blue Stick excels at forming messages for online audiences, we still know how to use the right technologies to get the project done. We work with many open-source tools such as Drupal, Wordpress, and others to increase usability and product support and to reduce project costs. We also have experience integrating Web 2.0 social media tools to as part of your web campaign to reach new audiences and further engage target audiences.
All of our websites are built on industry-standard a PHP/MySQL base ensuring that clients' websites can be supported and easily hosted online for years to come.
Furthermore, we design nearly all of our sites so that our clients have full control to update their website. Most of our clients come without the slightest idea about how to do this, which is why training comes standard with all projects.
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The Blue Stick is web and political consulting firm based in Albuquerque, NM. It was founded in 2006 by Punit Shah, who currently attends Harvard University in Cambridge, MA. Punit maintains a blog at punit.org.